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Featured Articles

The Art of NewsJacking

The Art of NewsJacking

NewsJacking: The process of leveraging trending news to elevate your brand’s message.   Unless you’ve been living under a digital rock, you’ve probably heard of the term ‘NewsJacking’ by now – and if you haven’t, let us lay it out for you. NewsJacking is...

5 Ways to Get Creative With Your Marketing Plan

5 Ways to Get Creative With Your Marketing Plan

CHALK IT UP TO GOOD VISUALS Street Art: Embrace the concrete jungle, because urban marketing is quickly becoming a fun and popular way to advertise. Let’s be real here, we all get sick of being bombarded with the same commercials repeating themselves all but every 2...

Oh, Snap

Oh, Snap

Video Content Marketing was made for Snapchat. A good, polished video is great, but a raw, unedited story is the way to make a connection last. At the risk of admitting we’re all fan-girl / guys, let’s just focus on the celebrities we follow for a moment. In the...

Social Media Showdown

Social Media Showdown

AAAAAND IN THE BLUE CORNER Grab your popcorn,  guys – because the virtual gauntlet has just been cast. Recently, Snapchat users may have noticed the app roll out its latest update… ‘Memories’, which you can use to save your favourite posts into a readily...

Video Content Marketing

Video Content Marketing

‘Video is more than something we can watch, leaning back in our chairs. It’s also increasingly something we can interact with – leaning forward, and engaged’. – Ann Handley (Chief Content Officer @ Marketing Profs) Interactivity opens up a door to...

Your Guide To Better Video Advertising on Facebook

Your Guide To Better Video Advertising on Facebook

Is your small business struggling to create meaningful connections with potential clients through Facebook ads? Well, you’re not the only ones! Making small adjustments to the way you target and design your video ads on Facebook can make a huge difference in the level...

3 Ways To Boost Your SEO Ranking

3 Ways To Boost Your SEO Ranking

Everyone wants that sweet top spot on Google. How do you improve your position in an organic Google search? Here are some tips from Vancouver digital marketing agency, Castle CS. Update Your Site Google not only considers the quality of your content in it’s ranking...

We’ve Updated: CastleCS 2.0

We’ve Updated: CastleCS 2.0

Isn’t it about time we had a makeover? We’ve been designing modern, interactive, and user-focused websites for a long time and now we’ve implemented some of those tactics into our own company website. We’ve got a whole new look, and a whole new vision in mind for the...