The Art of NewsJacking

The Art of NewsJacking

NewsJacking: The process of leveraging trending news to elevate your brand’s message.   Unless you’ve been living under a digital rock, you’ve probably heard of the term ‘NewsJacking’ by now – and if you haven’t, let us lay it out for you. NewsJacking is...
5 Ways to Get Creative With Your Marketing Plan

5 Ways to Get Creative With Your Marketing Plan

CHALK IT UP TO GOOD VISUALS Street Art: Embrace the concrete jungle, because urban marketing is quickly becoming a fun and popular way to advertise. Let’s be real here, we all get sick of being bombarded with the same commercials repeating themselves all but every 2...
Oh, Snap

Oh, Snap

Video Content Marketing was made for Snapchat. A good, polished video is great, but a raw, unedited story is the way to make a connection last. At the risk of admitting we’re all fan-girl / guys, let’s just focus on the celebrities we follow for a moment. In the...
Social Media Showdown

Social Media Showdown

AAAAAND IN THE BLUE CORNER Grab your popcorn,  guys – because the virtual gauntlet has just been cast. Recently, Snapchat users may have noticed the app roll out its latest update… ‘Memories’, which you can use to save your favourite posts into a readily...
Video Content Marketing

Video Content Marketing

‘Video is more than something we can watch, leaning back in our chairs. It’s also increasingly something we can interact with – leaning forward, and engaged’. – Ann Handley (Chief Content Officer @ Marketing Profs) Interactivity opens up a door to...