Advertising News You Can Use Part 1: How the SEO experts can work for you
The New SEO Experts Google’s most recent updates to its algorithms have shifted the focus from massive link building practices, keyword stuffing and other SEO black hat tricks (popular with page rank manipulators before the updates) to user experience and social media input. What do the new changes mean for your business and how can you benefit from the new changes in Google’s algorithms? The SEO experts at CastleCS break it down for you. Ease of navigation, lack of broken links and the overall feel of your website counts towards a good score from Google. SEO experts used to rely...
Read MoreStand out from the Crowd with Advertising Agency CastleCS
What makes a great advertising agency? As a Vancouver advertising agency, CastleCS is always on the lookout for fresh ways to advertise and market not just our clients, but our own advertising agency as well. Introducing our most recent advertising solution: CastleCS branded sunglasses for the CastleCS marketing team. In terms of advertisement ROI, branded sunglasses demand attention and speak directly to the consumers who want to ‘get noticed’. In terms of our own marketing collateral, CastleCS branded sunglasses also work to advertise our advertising agency by succinctly describing what...
Read MoreRotten Apples: Marketing Tips from Apple’s Recent Blunder
Your Marketing Tip of the Day Apple Computers recently aired a series of 3 commercials that highlighted the Apple Genius Bar – in other words, Apple’s client-focused culture and one of the most often-cited reasons individuals prefer Apple over the competition: the hands-on individual, expert help from Apple representatives in the Apple store. Unfortunately, while Apple’s commercials highlighted the Genius Bar and Apple’s commitment to the Apple culture, the commercials took a decidedly unkind view of Apple clients. Portrayed as technologically-inept, the commercials...
Read MoreMarketing Tips: Why Your Business Needs Social Media Marketing
Do You Know the Power of Social Media Marketing? Vancouver Advertising Agency CastleCS does and we would love to share with you a few facts that might change your opinion on the efficacy of social media marketing. If you have relied on traditional print and digital marketing until now and haven’t received the return on investment you truly desire, social media marketing might be the answer for you. Not sure if social media marketing is for you? Consider these facts: 20% of Facebook Users converted after seeing an advertisement or comments on a business’s page. Facebook has...
Read MoreAsk an Advertising and Marketing Expert: Your Questions Answered (Part 3)
What Are You Doing to Effectively Market Your Business? What is Search Engine Marketing? Why should my business get a Facebook Account? What is Direct Mail Marketing? You have all the questions, we have all the answers. Welcome to the third edition of the “CastleCS Ask an Expert” blog series, where we regularly feature some of the most popular topics and themes in today’s marketing and advertising world. This week we spend some time discussing strategies that help you effectively market your business in today’s markets: Q: What does brand consistency mean? Can it hurt my business...
Read MoreThe Benefits of Using Video Marketing for Business
Video Marketing can Increase your Revenue and More! As a video company in Vancouver, CastleCS is a strong advocate of using effective video marketing to promote our clients’ business, goals and services to customers and potential customers. Video has become an extremely popular and extremely portable medium and marketing tool. How so? YouTube has millions of users and can be accessed through all existing platforms: mobile internet devices such as tablets and android phones, laptops, desktops, CareVisionHD, theatres and televisions, and even Apple devices that don’t support...
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