Content Marketing and the Power of Video

Posted on Mar 20, 2015

Are you utilizing the power of video for marketing your business? Find out the real stats of video consumption and the draw they can add to your business, in this infographic! Contact our Vancouver marketing company today for more information!

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7 Essential Steps to Successful Reputation Marketing

Posted on Mar 5, 2015

7 Essential Steps to Successful Reputation Marketing

You know that “word of mouth” referrals are essential to your business success. But do you also know that, in today’s digital world, word of mouth has profoundly changed? It’s VERY different than what it was just a few years ago. In fact, it’s even called something totally new: “Reputation Marketing.” As the owner of your business, your challenge is to understand, activate, and optimise the 7 Steps of Successful Reputation Marketing: STEP 1: You must strategically manage your businesses’ online identity. STEP 2: You must strategically manage your reviews and testimonials. STEP...

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Social Media Marketing in 3 Easy Tips!

Posted on Feb 19, 2015

Social Media Marketing in 3 Easy Tips!

You’ve heard that social media marketing can result in even more loyal clients, even more brand recognition, more repeat service, more everything. Yet, successes like these aren’t instantaneous or automated. Efficient social media marketing requires a lot of initiative. It isn’t really simple for small business owners– or any individual– to come up with a steady stream of posts that grab the attention of your readers. That said, there are some basic solutions that can impact your audience. Here are 3 methods you can add right away to your social media...

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Learn the CastleCS Way to Video Marketing

Posted on Feb 5, 2015

Learn the CastleCS Way to Video Marketing

At our Vancouver marketing agency, our approach to Video Marketing is built on a proven 6-step process designed to achieve optimal results: Consultation: We carefully analyze your specific marketing and advertising needs, and identify your goals and vision. Whether need a 30-second introduction video or a series of educational videos, CastleCS will work to create a video that perfectly matches your vision. Action Plan: We develop a clear and measurable Video Marketing action plan that identifies how we’ll transform your expectations into reality. We will construct a shooting schedule and...

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Why Desktop Websites Are Costing You Business

Posted on Jan 22, 2015

Why Desktop Websites Are Costing You Business

As a savvy businessperson who knows what it takes to get the Next Level, you know that to be successful in the online (and offline) business market, you need a business desktop website that allows your customers and potential customers to easily navigate your business and quickly find: your contact information or a contact form engaging and user-friendly content the services and solutions you offer However, there’s a downside to desktop websites. All your customer-oriented features on your desktop website can ruin the experience for mobile users– potentially costing you...

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Resolutions Your Business Should Be Making in 2015

Posted on Jan 8, 2015

Resolutions Your Business Should Be Making in 2015

It’s the time of the year that business owners and office managers are deciding what their 2015 marketing plans and business strategies will be for the New Year. CastleCS, Vancouver’s expert marketing and advertising agency, has compiled a list to help guide you, including: Online Social Media Presence: From big businesses to small family-owned shops, creating a solid presence and online following has become essential in today’s world. What is your online strategy? Can potential customers find your business online? Learn more about creating a stronger online social media...

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