Video Marketing in 5 Easy Tips

Posted on Aug 20, 2015

Use the Video to Define Your Brand Make Videos That Cater to the Needs of the Audience Be Professional or Use Professional Assistance Create Multiple File Formats for Distribution Track the Performance of the Videos Use the Video to Define Your Brand Before you even make a video, you need to have a brand. The videos aren’t really there simply to provide information to your audience. It’s there to influence them to buy your products, and that means you can use your videos to define your brand. This is the essence of video marketing. Your brand isn’t just about your name and...

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The Importance of Reputation Marketing

Posted on Aug 6, 2015

You Can Make Sure All Your Online Info is Accurate Your Testimonials and Reviews are Fair and Positive Social Media Channels Can Be Used for Maximum Advantage Your Competitors Can Be Monitored So That They Can’t Unfairly Benefit Your Reputation as an Authority Can Be Established You Can Make Sure All Your Online Info is Accurate This is the bedrock of online reputation marketing, because a lot of damage can be done with just a few simple mistakes. With the right reputation marketing assistance, you can make sure that everywhere your business info is featured you have the right...

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Why Video is Vital

Posted on May 14, 2015

Why Video is Vital

Take a look at this info graphic we found – great information on video marketing for all businesses! Contact our Vancouver marketing agency, CastleCS, for further...

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Happy Easter from CastleCS!

Posted on Apr 2, 2015

Happy Easter from CastleCS!

May you have a wonderful Easter weekend with your friends, family, and lots of yummy chocolate!

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Content Marketing and the Power of Video

Posted on Mar 20, 2015

Are you utilizing the power of video for marketing your business? Find out the real stats of video consumption and the draw they can add to your business, in this infographic! Contact our Vancouver marketing company today for more information!

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7 Essential Steps to Successful Reputation Marketing

Posted on Mar 5, 2015

7 Essential Steps to Successful Reputation Marketing

You know that “word of mouth” referrals are essential to your business success. But do you also know that, in today’s digital world, word of mouth has profoundly changed? It’s VERY different than what it was just a few years ago. In fact, it’s even called something totally new: “Reputation Marketing.” As the owner of your business, your challenge is to understand, activate, and optimise the 7 Steps of Successful Reputation Marketing: STEP 1: You must strategically manage your businesses’ online identity. STEP 2: You must strategically manage your reviews and testimonials. STEP...

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