Marketing Quiz – Do You Know Marketing?

castlecs vancouver marketing quiz

Take the CastleCS Marketing and Communications Quiz!


As the King or Queen of your organization, you’re expected to lead, direct, support and champion.

And while that’s a tremendously empowering experience, and one that you wouldn’t trade for anything else in the professional world, the old saying is true: “with great power comes great responsibility.”

And that means it’s your personal responsibility to ensure that your marketing and communications systems are performing on all cylinders, and that you have the high performance environment you need to thrive and succeed.

We’ve created a fun, fast and insightful little marketing quiz to help you discover if your knowledge and awareness is at a regal level, or if there’s some homework to do.

1. What advertising medium influences the most local purchase decisions?

2. Which of the following best describes the characteristics of the majority of blog readers?

3. What percentage of consumers go online to conduct research before making a purchase?

4. About how many of your customers typically represent 80% of your profits?

5. What is the most important feature of your brand?

6. What is 'training employees and all supporting service staff in the art of interacting with customers to satisfy their needs'?

7. The 7 C's of effective business web design are: context, content, community, customization, communication, connection and

8. When is the most effective time to speak to a prospect or customer?

9. What is the fundamental purpose of marketing?

10. Customers have intrinsic needs that differ from wants in that they must be satisfied one way or another. Which of the following is not one of these intrinsic needs?

11. What is known as 'marketing myopia'?

12. Approximately how many businesses have active pages on Facebook?

13. What is the biggest danger of relying exclusively on 'word of mouth' marketing?

14. What is 'Developing and maintaining a strategic fit between a company's goals and capabilities in an always-changing market landscape'?

15. What is the #1 way to achieve competitive advantage?

16. Which of the following is a variable to segment consumer markets?

17. Customers identify companies based on points of differentiation. These include: product, service, channel, people and

18. What isn't on of the 4 P's of marketing?

19. Which of the following is the most profitable targeting strategy?

20. What is the difference between features and benefits?