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Video Content Marketing

Video Content Marketing

‘Video is more than something we can watch, leaning back in our chairs. It’s also increasingly something we can interact with – leaning forward, and engaged’. – Ann Handley (Chief Content Officer @ Marketing Profs) Interactivity opens up a door to...

The Secret to Successful Business Videos is as Easy as ABCDE

In ancient days — which, by today’s hyper-fast standards, were about 3 years ago — business videos were known by a more traditional term: commercials. And that means they were expensive, risky (you never quite knew if you had target viewer attention, or even target...