Advertising Case Study Examples

Marketing Portfolio CastleCS Advertising and Marketing Vancouver

View advertising case studies and work samples by CastleCS, Vancouver-based advertising agency for retail marketing, dental marketing, real estate marketing, corporate marketing, professional services and IT marketing and more!

Advertising Case Study Example #1

Campaign Name:
Direct Mailout advertising New Patient Promotions

Duration:
February 1, 2012 – March 31, 2012

Objective:
The goal for the dental clinic was to effectively differentiate itself from local competitors through print, website and direct mail.

Strategy:
The Campaign was created to reinforce awareness of Maple Place Dental’s community presence, while simultaneously advertising the exclusive availability of Air Miles reward miles. The prime objective for the dental clinic was to dominate the local marketplace in order to increase brand awareness and new patient promotion, while also informing local residents about child sedation.

Results:
From the direct mailout alone, the dental clinic received well over 40 new patients. The marketing tools and communication efforts were incredibly effective in driving sales, introducing new services, driving traffic to social media and keeping existing patients engaged.

 

Vancouver Marketing Case Study CastleCS Advertising and Marketing VancouverAdvertising Case Study Example #2

Brand:
Langley Dental Clinic

Campaign Name:
Free Incentive with New Patient Appointment

Duration:
November 1st – December 30, 2011

Objective:
A Langley Dental Clinic wanted to create a print and digital media campaign as a marketing vehicle to increase brand awareness and stimulate new patient flow. Through a variety of integrated creative content, the campaign worked to reinforce awareness of the Dental Clinic’s signature branding messages and key services.

Strategy:
The goal for the dental clinic was to effectively differentiate itself from local competitors through print, social media, website and direct mail.

Results:
At the end of the promotion, the Dental Clinic had increased its patient base by 412.6%. In addition, their Facebook page received over 150 new “Likes” while their website received over 250 new unique pageviews.

The marketing tools and communication efforts were incredibly effective in driving sales, introducing new services, driving traffic to social media and keeping existing patients engaged.